July 21, 2005

Think Twice, It's Not Alright

Posted by Sean Moores at July 21, 2005 5:01 AM

This time, Starbucks has gone too far.

I didn't mind when they started popping up on every street corner, because I'm not forced to drink their bitter, over-roasted coffee. I have a Dunkin Donuts, patronized by my people, blue-collar people, right down the street.

I didn't mind when they landed an exclusive six-week window to distribute Alanis Morissette's "Jagged Little Pill Acoustic," the 10th-anniversary edition of her career-defining "Jagged Little Pill." I wasn't interested in her diary entries-turned-smash album a decade ago, and I'm even less interested in her histrionics now. Not to mention that I think she's full of shit.

I didn't even mind when the coffee giant tried to show Bruce Springsteen who's the boss by pulling a Wal-Mart and refusing to sell his latest disc, "Devils and Dust," because of the explicit sexual language in the lyrics to "Reno." I already owned the disc before I even heard about the flap. Not to mention that when I saw Springsteen live recently, he joked that the album would be available in all Dunkin Donuts stores (I wish; one-stop shopping).

Starbucks and I could peacefully co-exist until now. Sure, I'd make the occasional snide comment about the "Starbucks Lifestyle" or take a jab at their undeserved reputation (my opinion) for great coffee. We could agree to disagree. But the company's latest move is hitting me where I live. They've not only landed an exclusive first-rights agreement to sell "Bob Dylan: Live at the Gaslight 1962," but the window of exclusivity lasts for 18 months. That's right, math majors, Starbucks will be the only place you can purchase a new copy of this Dylan CD for a year and a half.

I'm steamed like a tall apple cider; foaming at the mouth like a grande half-caff latte.

Bootlegs of these recordings capturing the pre-legendary Dylan at the New York café have been circulating for years. On Aug. 30, the hardcore Dylan fans will be able to finally hear a professionally produced, sanctioned version of the recordings. To do so will mean going into Starbucks to get it, though. This might not be the last time, either.

In an article on billboard.com on June 28, Starbucks Entertainment president Ken Lombard said, "Our plans with Bob Dylan go beyond this" (although he added that there was no other project already in the works). "We've always been huge Dylan fans. We see him as a legend and one of the most socially conscious artists out there. This will hopefully be the first of many things we can do with Dylan."

Let's hope that Ken Lombard is projecting some hippie wet dream of being best friends with Dylan, and no more actually comes of this.

As I said before, I don't have a beef with Starbucks' mere presence. I don't care for their coffee, but that eggnog latte they make at Christmastime is a thing of beauty. I don't even mind them being in the music business. The wife and I have bought a number of great compilations from their Hear Music imprint, among them "The Heart of the Matter: Frank Sinatra Sings About Love" and "Sweetheart 2005" (a Valentine's Day compilation on which artists such as Rufus Wainwright, M. Ward, Neko Case, Old 97's, Mindy Smith and many others cover some of their favorite love songs). More music in the world is OK with me.

This monopoly is too much, though. And let's face it; that's what it is. The audience for 40-odd-year-old recordings of a folkie Dylan is the lifelong fans. The kind of fans that are going to run out and buy this release right away. Like well inside this 18-month window. Of course other people will buy it after the year and a half is up. Bob Marley's "Legend" sells about a bajillion copies a year. The Kiss catalog stays in print because there's a new crop of eighth graders every year. But how many people are going to make an impulse buy of this Dylan disc while they're shopping at their local record store?

I hope the answer to that question is "a lot." It's up to you, consumers. Do you want to be forced to go to a coffee conglomerate to purchase your Bob Dylan music? Or do you want to give the power to the people? (That's what's called socially conscious, Mr. Lombard)

I know what you're thinking, Espresso Nation. I've been waiting for you to chime in. Now get your cell phone off your ear and listen.

You're asking yourself why I'm OK with indie record stores getting exclusives that are never offered to the big-box stores, but not with Starbucks getting Zimmie all to itself for 18 months. I'll tell you why: because the indie record shop needs all the help it can get just to stay in business, and five new Starbucks locations probably open up for every record store that bites the dust. Because whether you're talking about the indie record store, the mom-and-pop grocery store or the family farm, I'm for small business. Mr. Lombard's "socially conscious" hero, Mr. Dylan, has participated in Farm Aid, but he also put his music in a Victoria's Secret ad. Not to mention that he doesn't need the money anymore than Starbucks needs it. (Full disclosure: I'm still pissed off that Dylan wouldn't give XM the rights to broadcast his set at Willie Nelson's 4th of July picnic this year.)

Fortunately, I have the means to support this stance. I don't have to shop at Wal-Mart or Best Buy. Many people don't have a choice, and to those people I wish you the best and hope you do whatever you have to do to support your families.

There's always a tradeoff, though. My friend Stacy tried for a couple of years to get me to stop buying CDs at Best Buy. I resisted, because I could save a couple of bucks. After a while, her point became crystal clear. Week after week I would go into the store only to leave frustrated because nobody in the music department seemed to know anything about music. I finally had enough a couple years ago, and I haven't been back since.

You really do get what you pay for. Your average indie record seller is in the business because they love music, not because they're hoping you'll make an "impulse buy" while you're waiting at the register to pay for your chai and biscotti.

If people keep running to the corporate behemoths to buy their music, the indie record store will go the way of the buffalo. And won't we miss it, as always, when it's too late? You think your local barista will be able to recommend a good bluegrass CD, or tell you where to start if you're interested in checking out Doc Watson? You know the answer as well as I do.

All this raging against The Man has made me thirsty. I'm headed to Dunkin Donuts to get a coffee and a maple frosted. And I'm crankin' "Reno" all the way.

Comments

This is the kind of blog post I dream of writing... Loved it!

(Except that I -- guilty pleasure -- really like Starbucks. And Barnes & Noble, but I doubt I'll ever buy a CD at either place ever again... just too damn expensive.)

Cinnamon Pumpkin Lattes..... *joy*

Posted by: larry at July 21, 2005 7:37 AM

Nothing wrong with liking Starbucks' drinks. I'll probably even buy Hear Music releases from them in the future. What I won't do is go in there and buy the Dylan disc. I'll bide my time until one shows up in the local used CD shop.

Posted by: sean at July 21, 2005 11:27 AM

I always wonder about the flip side of this: WHY would Mr. Bob Dylan allow Starbucks to have this insane window on his new release? Or did no one ask Mr. Bob Dylan? I find that hard to believe, but it's possible. I hate to say it, but I think some of the blame lies with him (and Alanis, and anyone else who goes along with the snooty exclusivity thing).

Such artists (or labels, or whoever had this swell idea) may claim that distributing through Starbucks gets their music to more people, but they forget that while there may be 57 billion Starbuckses in DC and New York and the like, there still is not ONE in Anderson, S.C., and a million other midsize (or smaller) towns like it. So what are people there supposed to do if they want this album?

Download it illegally off the Internet, I guess. Oh well!

Posted by: Stacy at July 22, 2005 2:15 AM

The blame, if that's the right word, is definitely shared by the artist. I'm guessing that they figure the Starbucks crowd is their target audience anyway.

I'm OK with artists finding other ways to market their music. I'd prefer if they perfected selling it directly to the fans. For established artists, that route certainly would work.

Posted by: sean at July 22, 2005 7:44 AM

Good call, Stacy. We'll exact our revenge on the greedy bastards one byte at a time.

Posted by: James at July 22, 2005 2:12 PM

Sean makes an excellent point. Starbucks can't sell the disc, let alone sell it exclusively, without Dylan (or Dylan's people) being party to the agreement.

Starbucks might be evil, but it's in business purely to make money. Evidently, so is Dylan, which makes for an interesting evolution for a guy who used to be in favor of times that were a'changin'...

Posted by: Shane O. at July 23, 2005 10:38 PM

Sure, the coffee sucks. We like Peet's. But have to admit, it's easier to get in and out of a starbucks to buy a cd then it is a music store.

Think of it as a blessed convenience. Maybe someday we'll buy our Flatt and Skruggs at Dunkin'.

Posted by: Jack Boeger at July 27, 2005 8:17 PM

I can't understand why so many of you cannot look at this from the artist/writer's viewpoint.

It is a business, we are not out here to provide you with free entertainment, we have bills to pay just like you do.

When was the last time you said to your boss "Hey, you're pretty cool, don't worry about paying me this week" ??

Most musicians do not make zillions of dollars from our recordings, we get a tiny slice of the pie - pennies per CD, usually, more if we have a decent contract. So every time you steal a free download, or dupe off a CD, or buy a used copy that we see no royalties from, you do us absolutely no financial good at all in return for all those agonizing months we spent in the studio.

At the same time you have a perfect right to buy used, it is legal. How are we expected to respond?

The reason Starbucks got these record distribution deals is because they are BETTER DEALS FOR THE ARTISTS. A higher percentage goes into their pockets, so that in old age they aren't working as WalMart greeters, or wasting away in some dumpy trailer on the outskirts of Reno.


Posted by: Jim Pipkin at July 28, 2005 5:42 PM

You have a good point -- for struggling artists. Dylan isn't exactly the definition of "struggling." And it doesn't exactly fit with what Dylan supposedly stands for. Would Mr. Guthrie have done what put more money in his pocket, or would he done what was best for fellow man? Would he have supported Wal-Mart or the mom-and-pop operation?

While this post definitely is taking Starbucks to task for exclusivity deals (which make it hard for some fans to get -- see Stacy's point about Anderson, S.C.), it's also nailing Dylan -- 20 years ago, no one imagined he would sell lingerie or shut out independent record stores. And in a way, Dylan is selling out people like you, Jim. If he would put his weight behind backing something like, say, CD Baby instead of a corporate monstrosity, maybe you could find a happy medium -- getting the best deal you can while supporting the little guy.

Posted by: Sharon at July 29, 2005 10:09 AM

Jim, don't be upset over Stacy's and James' comments about "downloading" them. That was sarcasm. No one here supports ripping off artists by sharing files.

However, I think the majority of us *do* support being able to swap stuff in a "mixed tape" sort of fashion, but that's a different topic.

Posted by: larry at July 29, 2005 11:10 AM

Not rippin' the writers, really - I know anyone with enough concern for the music to post here isn't like that. I really appreciate the viewpoints on this string, and don't want anyone to feel like I'm getting all personal with them. Just wanted to elbow up to the bar and throw my own torn-up, dirty dollar down.

Dylan is a brilliant poet, but he was always about making money, has always cut sharp deals. Even he now admits his biggest dream back in the day was a middle-class lifestyle. Guess he overshot a bit.

Woody was definitely different, completely opposite side of the coin, never gave a damn for a dollar, a passionate socialist and labor organizer, and Arlo is very much like him - just loves the music and the workers.

Have to say that even artists you don't see as struggling are struggling - a record deal or even a string of them are no guarantee of prosperity.

I LOVE Derek over at CD Baby, gonna buttonhole him at this year's AMA Conference and plant wet sloppy kisses all over his bald head. He did a great thing, really opened the door to a ton of hardworking talent - and then tells everybody WORK HARDER every chance he gets!

It would have been cool for Dylan to support that effort. Cool, but completely out of character.

How's Raleigh these days? Haven't been back there in a coon's age, I used to hang out at PC Goodtime's Drinking Emporium down near NC State. I was raised just south of there, in Sanford, and used to hike the woods where B Everett Jordan Lake is now. Time marches on.

Posted by: Jim Pipkin at July 29, 2005 11:29 AM

I'm all for artists getting a better deal. In fact, if my favorite, well-established artists want to break away from the major record labels and sell their music directly to me, I'll gladly hand them 100 percent of the profit. For the artists who aren't well-known, there are a lot of outlets, such as CD baby and Miles of Music, that don't make a living at the expense of the little guy. Just for the record, though I didn't comment one way or the other, I do not support illegal downloading. Hell, I barely participate in legal downloading.

Posted by: sean at July 29, 2005 1:09 PM

Breaking up is so very hard to do - especially when you are locked into a publishing contract.

CD Baby is a wonderful service, but sending retail traffic to it is the artist's job. What Starbucks has is customer traffic, and not just "virtual" traffic, real flesh-and-blood folks.

The business will travel to where the people are, not vice versa. Trying to draw or steer a crowd is much more expensive than selling to a crowd that is already there. Lower marketing budget equals higher returns.

Have to admit, I don't like Starbucks coffee too much. I like my blends a bit lighter and mixed with bourbon.

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